China excavator foreign trade export boom, what is the secret?

China excavator foreign trade export boom, what is the secret?

The off-season is not weak, and the sales volume of the excavator inside and outside achieved double-digit year-on-year growth in November. Among them, foreign sales of excavators have achieved positive year-on-year growth for three consecutive months and show an expanding trend.

Cailiannews reporters learned that water conservancy and other infrastructure projects to promote small mining and other varieties of domestic sales growth faster; The increase in export sales mainly comes from countries along the Belt and Road, Latin America, Africa, Brazil, India and other regions are vigorously developing infrastructure construction and urbanization, and there is also a greater demand for construction machinery.

According to the statistics of the China Construction Machinery Industry Association on the major manufacturers of excavators, 17,590 excavators of all kinds were sold in November 2024, an increase of 17.9%. Domestic sales of 9,020 units, an increase of 20.5%; Exports of 8,570 units, an increase of 15.2%.

Wu Peiguo, secretary general of China Construction Machinery Industry Association, said at the recent Shanghai Bauma Exhibition Forum that although the adverse impact of changes in the external environment has increased, the international situation is grim and complex, but with China's construction machinery technology, products and services are more and more recognized by international customers, and at the same time, with the improvement and upgrading of overseas business layout of industry enterprises, Industry exports will remain at a high level.

Combined with the recently held bauma CHINA 2024 (hereinafter referred to as the "Shanghai BMW Exhibition"), overseas orders of Chinese construction machinery enterprises are hot. During the four days of the exhibition, Xugong Group received nearly 2,300 customers from 62 countries and regions around the world, reaching an intended order of more than 6,000 units, the amount of nearly 10 billion yuan, of which, the largest export of electric mining machinery 3 billion yuan led. Sany Group signed a contract of more than 8 billion yuan during the Shanghai BMW Exhibition.

The relevant person in charge of the company told the Caixin reporter that with the expansion of Zoomlion's global market, the overseas merchants who visited Zoomlion Smart Industry City for field visits to smart factories and production lines this year were 10 times more than in previous years, nearly 2,000 people.

So why are China's excavator sales still on the rise?

1.The main construction machinery, China's output first in the world

According to the information of the Ministry of Industry and Information Technology, China has formed 22 categories of construction machinery products, which is one of the countries with the most complete product categories and varieties, among which the output of main products such as excavators, cranes and loaders ranks first in the world. Behind the rapid growth of domestic excavator exports is the high-quality development of manufacturing enterprises.

2.High quality, reflected in the product itself

"In recent years, we have built the industry's first full-process intelligent manufacturing excavator production base in Changsha, achieving flexible production with stronger compatibility. Compared with the traditional production line, the average production capacity of the new base excavator is increased by nearly 70% and the production cycle is shortened by 65%. Zoomlion's Zhongda products are highly recognized by overseas customers for their performance in working strength, construction efficiency, fuel saving and handling complex conditions." Wu Yuanfeng told our reporter.

Talking about the gratifying trend of overseas sales, Lin Shencai, director of international business of Liugong Excavator, could not hide his excitement.

He told this reporter that Europe, the United States and Southeast Asia have continuously increased infrastructure investment and mineral development in recent years, which has brought market opportunities to China's excavators. "Our excavators have an average troublefree time of more than 1,700 hours, and we also have earthwork products such as graders, bulldozers and loaders, as well as a global after-sales service network to provide comprehensive support to customers." Lin Shencai said that Liugong's investment in the service end has become an important magic weapon to gain the favor of overseas customers.

3.Micro excavator export has become a new highlight

Under the background of greater downward pressure on the global economy, economies in North America, Europe, Southeast Asia, the Middle East and other places have increased investment in infrastructure construction, mining and other fields to stabilize economic growth, which is an important reason for the growth of overseas demand for construction machinery products such as excavators. At this time, Chinese enterprises with years of accumulated technical strength, product reputation, service system, actively seize overseas market orders, to achieve the growth of domestic excavators and other construction machinery exports.

4.Small and medium-sized enterprises have sprung up

Domestic excavators are cost-effective and cross-border e-commerce opens up sales channels are the two main reasons. "In the US market, Caterpillar also produces mini excavators. Although the workmanship is indeed better than ours, the product is sold at three times our price. Excavators have become one of the typical products representing China's manufacturing strength. "Compared with large enterprises, the excavator products of small and medium-sized enterprises are mainly micro digging and small and medium-sized digging, which have the characteristics of rich products, wide application fields and strong price competitiveness." "Cross-border e-commerce platforms can provide strong support for expanding exports of these products." Wang Xiaodong told this reporter that Alibaba International station promotes different kinds of excavator products for overseas buyers in different countries to meet their diversified needs.

On the whole.Chinese excavators sell well overseas, which is essentially a reflection of the strength and level of China's manufacturing industry recognized by the world. Infrastructure construction is an important prerequisite for the economic and social development of a region. In the past decade, the Belt and Road Initiative has aroused great resonance in countries along the routes and beyond. The deepening of the cooperation has created an important external environment for the domestic excavator to go to sea. In the future, relevant enterprises should accumulate experience in going to sea, further improve the digitization, electrification, automation and intelligence level of excavator products, and obtain stronger competitiveness.